Privacy Policy

Privacy Policy

Overview

The Wrist Aura, proudly owned and operated by BALKARAN SINGH, operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide customers with a curated watch-shopping experience.

The Wrist Aura is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit our website, use our Services, purchase a watch, make a transaction, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. It does not include anonymized or de-identified information.

Depending on how you interact with our Services, we may collect the following categories of personal information:

Contact Information

  • Full name

  • Billing address

  • Shipping address

  • Phone number

  • Email address

Payment Information

  • Payment method

  • Transaction details

  • Payment confirmations

  • Other payment-related information processed through our payment providers

Account Information

If you create an account, we may collect:

  • Username

  • Password

  • Account preferences

  • Account settings

Order & Transaction Information

We may collect information relating to your interaction with our products, including:

  • Watches viewed

  • Products added to cart

  • Products added to wishlist

  • Watches purchased

  • Returns and exchanges

  • Cancellations

  • Order history

Communications

We may collect information contained in messages you send to us, including customer support inquiries, feedback, and other communications.

Device Information

We may automatically collect certain technical information, such as:

  • IP address

  • Browser type

  • Device type

  • Device identifiers

  • Operating system

  • Network information

Usage Information

We may collect information about how you browse, interact with, and use our website and Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you place an order, create an account, contact us, or otherwise interact with our Services.

  • Automatically through cookies, pixels, and similar technologies.

  • From service providers that assist us in operating our website and business.

  • From business partners or third parties where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Improve & Personalize Services

To:

  • Process and fulfill watch orders

  • Process payments

  • Arrange shipping and delivery

  • Manage customer accounts

  • Handle returns, exchanges, and refunds

  • Provide customer support

  • Improve our products and Services

  • Personalize your shopping experience

Marketing & Advertising

Where permitted by applicable law, we may use your information to:

  • Send promotional communications through email, SMS, or other channels

  • Inform you about new watch collections and offers

  • Provide relevant advertisements

  • Measure and improve advertising performance

Security & Fraud Prevention

We may use information to:

  • Authenticate accounts

  • Protect transactions

  • Detect and prevent fraudulent activity

  • Protect our website and customers

  • Maintain a secure shopping environment

Communication

We may use your information to:

  • Respond to customer inquiries

  • Provide order updates

  • Assist with support requests

  • Communicate regarding returns, exchanges, refunds, or deliveries

Legal Compliance

We may process information when necessary to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests

  • Enforce our policies

  • Protect our legal rights, customers, business, and property

How We Disclose Personal Information

We may disclose personal information when necessary to provide our Services, including with:

  • Shopify

  • Payment processors

  • Shipping and courier partners

  • IT and technology providers

  • Analytics providers

  • Customer support services

  • Marketing and advertising partners, where permitted

  • Business partners or affiliates

  • Other service providers that assist us in operating our business

We may also disclose personal information:

  • When you direct or consent to the disclosure.

  • During business transactions such as mergers, acquisitions, or restructuring.

  • When required by law.

  • When necessary to protect our rights, safety, customers, or property.

Relationship with Shopify

Our Services are hosted on Shopify, which processes personal information to help operate and improve our online store.

Information submitted through our Services may be processed by Shopify and other service providers that support our store.

Some Shopify features may use information from your interactions with our store and other Shopify merchants. In such cases, Shopify may be responsible for processing certain personal information in accordance with its own privacy practices and applicable laws.

Cookies & Similar Technologies

We may use cookies and similar technologies to:

  • Keep our website functioning properly

  • Remember preferences

  • Understand website usage

  • Improve website performance

  • Analyze customer interactions

  • Support advertising and marketing activities

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Third-Party Websites & Links

Our Services may contain links to third-party websites, payment services, social media platforms, or other external services.

We are not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

Children's Data

Our Services are not intended for children.

We do not knowingly collect personal information from individuals under the age of majority applicable in their jurisdiction.

If you believe that a child has provided personal information to us, please contact us so that we can review and take appropriate action.

Security & Retention

We take reasonable measures to protect your personal information from unauthorized access, misuse, alteration, or disclosure.

However, no method of electronic storage or transmission over the internet is completely secure.

We retain personal information only for as long as reasonably necessary to:

  • Provide our Services

  • Complete transactions

  • Fulfill business purposes

  • Comply with legal and regulatory obligations

  • Resolve disputes

  • Enforce our policies

Your Rights & Choices

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

  • Access or request information about the personal data we hold.

  • Request correction of inaccurate information.

  • Request deletion of personal information.

  • Request data portability.

  • Opt out of certain marketing communications.

You may unsubscribe from promotional emails at any time by following the unsubscribe instructions provided in the communication.

Please note that transactional and service-related communications may still be sent when necessary to fulfill your order or provide requested Services.

We may require identity verification before processing certain privacy requests.

Complaints

If you have concerns about how we collect, use, or handle your personal information, please contact us using the details below.

Depending on your location, you may also have the right to lodge a complaint with the applicable data protection or privacy authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Services, legal requirements, or privacy practices.

Any updates will be posted on this page with an updated “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your personal information is handled, please contact us:

The Wrist Aura

Website: TheWristAura.store
Email: Royalsolecare@gmail.com
Phone / WhatsApp: +91 98763 70073
Address: Talwandi Sabo, Bathinda, Punjab, India – 151302

Last Updated: August 22, 2026